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♦ Mr Annan joined by Bob Geldof & David Jones (Global CEO, Havas
Worldwide) for ‘tck tck tck: Time for Climate Justice’ campaign launch at 56th
Cannes Lions International Advertising Festival
♦ Campaign urges people from around the world to become ‘climate allies’ |
and apply pressure on world leaders to reach a just and binding deal at the
UN Climate Change Conference in Copenhagen in December 2009
♦ David Jones calls on world’s advertising and marketing communities to
utilise open source ‘tck tck tck’ campaign logo on all marketing content in
next six months to raise global awareness of the climate justice campaign |
CANNES, FRANCE [26 June 2009] – Kofi A. Annan, President of the Global
Humanitarian Forum, was today joined by Bob Geldof, David Jones (Global CEO,
Havas Worldwide) & Herve de Clerck (Dream Leader, ACT Responsible) for the
launch of a global campaign aimed at world leaders reaching a just and binding deal
at the UN Climate Change Conference in Copenhagen, December 2009.
The Global Humanitarian Forum’s campaign, ‘tck tck tck: Time for Climate Justice’
created by Havas’ Euro RSCG Worldwide network was launched at the 56th Cannes
Lions International Advertising Festival. It urges people from around the world to
become climate allies by downloading their own personal tck, helping to build the
world’s largest petition in support of climate justice.
Climate justice has, at its heart, the principle that pollution has a price and the
polluter must pay. It addresses the issue that the world’s poorest are carrying the
heaviest burden for a problem they have done least to create.
Other Campaign highlights will include: campaign dogtags, the iconic accessory of
the campaign, worn to show support for climate justice; free downloads of the
campaign song, a special re-working of Midnight Oil’s ‘Beds are burning’ (coming
soon); and the opportunity to send a special message directly to your own
national leader urging them to agree a just and binding deal at the Copenhagen
Conference with other world leaders.
The ‘tck tck tck: Time for Climate Justice’ campaign will be hubbed through its own
dedicated website: www.timeforclimatejustice.org, which was also launched today.
The ‘tck tck tck’ logo will be made freely available in an open source format on the
website and the campaign is calling upon partners worldwide to utilise it on all
marketing content in next six months to raise global awareness of the campaign.
Mr Annan said:
“Climate change is real, and it is happening now. It is having a severe impact
on the lives of millions of people around the globe today. But its victims are
primarily those who are the least responsible for climate change and who
have the least resources to cope.
“The purpose of the ‘tck tck tck: Time for Climate Justice’ campaign is for the
public to get world leaders to agree a just and binding agreement at the UN
Copenhagen Conference in December, with climate justice at its core.
“The private sector has a key role to play. It must use its resources to take the
lead in investing in more sustainable alternatives and give consumers a real
choice between products.
“But people can make a difference too. By becoming climate allies, you will
put pressure on your leaders to get climate justice higher up the political
agenda, and if the pressure is maintained, politicians will act. They will find
the courage to do what is right in Copenhagen.”
Mr Annan was joined at the launch by Bob Geldof, the founder of Live Aid. Mr
Geldof said:
"The relationship between climate change, poverty, and development is self
evident. I have seen myself war, famine, and disease that have all in part
been fuelled by changing climate. It is critical therefore that in Copenhagen
world leaders recognise this and tell us precisely how they intend to deal with
it."
David Jones, Global CEO of Havas Worldwide, presented the creative elements of the campaign which are open-source and can be adapted for use all over the world. He
urged the leaders of the advertising and marketing communities assembled in to
ensure success at the Copenhagen Conference by using the materials on their own
websites and marketing and also to urge their clients to support Mr. Annan’s
campaign by putting the Tck Tck Tck symbol and timeforclimatejustice.com on all
their advertising and on their own websites.
Mr Jones said:
"Our industry excels at changing people's behaviour. I believe that we have
not only an opportunity, but an obligation to use our creativity to address
some of the biggest issues facing the world like climate justice.
“To get a meaningful deal at Copenhagen requires everyone to put pressure
on their leaders to agree a fair and binding post-Kyoto deal. This is precisely
the aim of the ‘tck tck tck: Time for Climate Justice’ campaign, and the
advertising and marketing communities have a crucial role to play.”
Mr de Clerck added:
“The ‘tck tck tck: Time for Climate Justice’ campaign is a dramatic illustration
of how advertising can be a force for good in today’s world. The industry
should get right behind this campaign to raise awareness of the importance
of world leaders agreeing a fair and binding deal at the Copenhagen
Conference.”
NOTES TO EDITORS
1. Global Humanitarian Forum
Founded in 2007, the Global Humanitarian Forum is an independent Swiss charitable
foundation led by Kofi Annan based in Geneva, Switzerland. The Forum works to
increase awareness on the human face of climate change - as opposed to its
emissions or purely environmental aspects - and to boost support to vulnerable
populations worst affected by climate change.
www.ghf-geneva.org
2. Human Impact Report
The report, ‘The Human Impact Report: Climate Change - Anatomy of a Silent Crisis’,
is the first consolidated volume specifically and exclusively focused on the adverse
impacts of climate change on human society. Dalberg Global Development Advisers
were commissioned to develop the report in December 2008 by collating all relevant
information and statistics relating to the human impact of climate change. Within
the limitations of existing research, the report presents the most plausible estimate
of the impact of climate change on human society today. This includes estimates on
the numbers of people impacted by climate change, the number of people who die
as a result of climate change and the economic cost of climate change as well as
making projections 20 years into the future.
For a full copy of the report please go to:
http://www.ghf-geneva.org/OurWork/RaisingAwareness/HumanImpactReport/tabid/180/Default.aspx
3. Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services
group. Headquartered in Paris, Havas operates through its two Divisions, Havas
Worldwide and Havas Media, in order to optimize synergies and further reinforce
Havas's position as the most integrated of all of the major holding companies. Havas
Worldwide incorporates the Euro RSCG Worldwide network as well as agencies with
strong local identities: Arnold in the USA, the UK and Italy, H and W&Cie in France,
Palm+Havas in Canada. Havas Media incorporates the MPG, Arena, Havas Sports &
Entertainment and Havas Digital networks. A multicultural and decentralized Group,
Havas is present in more than 75 countries through its networks of agencies and
contractual affiliations. The Group offers a broad range of communications services,
including traditional advertising, direct marketing, media planning and buying,
corporate communications, sales promotion, design, human resources, sports
marketing, multimedia interactive communications and public relations. Havas
employs approximately 14,700 people.
Further information about Havas is available on the company’s website:
www.havas.com
4. ACT Responsible.
ACT (Advertising Community Together) is a non profit initiative whose aim is to show
the positive role of advertising in today’s world social issues. ACT Responsible
promotes its mission worldwide, through exhibitions, conferences, media
partnership and online.
Since 2001, exhibitions of social and environmental campaigns were organized
during Cannes Lions Festival, Advertising Weeks in New York, Paris, Athens, the
World Economic Forum in Davos, The UN Headquarters in New York, IAA Congresses
in Beijing, Dubai, Amman, Bucharest, Vienna, Washington, Warsaw and various
events in Atlanta, Seattle, Toronto, London, Paris, Milan, Valencia, Brussels,
PortoRoz, Warsaw, Belgrade, Karachi, UAE, Kuweit City, Seoul, Sao Paulo, Porto
Alegre, Santiago de Chile.
www.act-responsible.org